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Glossar

A - F

A

Aimeos is a PHP e-commerce & shop framework. Ultra fast, Open Source and scalable to gigacommerce.

B

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C

Co-Branding is a strategy to use some synergy effects by marked her brand by two or more brands. All cooperation partners bring their resources and competences to a larger extent.

Composer is a Dependency Manager for PHP.

Content management system (CMS) is a software application or set of related programs that are used to create and manage digital content. CMSes are typically used for enterprise content management (ECM) and web content management (WCM). An ECM facilitates collaboration in the workplace by integrating document management, digital asset management and records retention functionalities, and providing end users with role-based access to the organization's digital assets. A WCM facilitates collaborative authoring for websites.

D

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E

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F

Flow is a free PHP framework licensed under the MIT license, developed to power the enterprise Neos CMS.

G - L

G

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H

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I

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J

 JAVA SCRIPT is a lightweight,  interpreted programming language that allows you to build interactivity into otherwise static HTML pages. The ECMA-262 Specification defined a standard of the core JavaScript language.

jQuery is a fast, small, and feature-rich JavaScript library. It makes things like HTML document traversal and manipulation, event handling, animation, and Ajax much simpler.
  

K

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L

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M - S

M

 Multichannel marketing is a one implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers. A channel might be email, a print ad, a retail location, a website, a promotional event, a mobile app, SMS messaging, a product’s package, or word-of-mouth.

MySQL
 is an open-source relational database management system (RDBMS). 

N

Neovatio is a premier web consulting design and web development company in the Europen Union. The once witch offer her Clients a Allround Service – Digital Marketing- Hosting - Server Removals - Consulting Services - Technical Services.

Neovatio CMS + Marketing is a Content Management System Based on Neos CMS with Plugins from Neovatio.

NGINX is a software load balancer, web server, and content cache builder.



O

 Omnichannel Marketing refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless.Upon first glance, it seems as though the aim of each approach is to interact with consumers via an assortment of different channels, but although the terms may appear to be only subtly different, the true meanings and resulting strategies lead companies down two distinctly different paths. 

P

PHP is a server side scripting language. that is used to develop websites or Web applications. 

Pull-Marketing is a strategy to get the customers to come to you, for example they are used for pull marketing include mass media promotions, word-of-mouth referrals and advartised sales promotions. The Strategy attempts to crate brand loyalty and keep customers coming back. The most of the customers knows already what he is looking for or what problem he needs to solve.

Push-Marketing is a promotional strategy where businesses attempt to take their products to the customer. Common sales tactics include trying to sell merchandise directly to customers via company showrooms and negotiating with retailers to sell their products for them. The strategy are often use for launching a new product, or go to go in a niche or crowded marked.

R

RDBMS is a relational database management system to manage digital database based on the relational model of data.
 

Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio.
The return on investment formula:ROI = (Current Value of Investment - Cost of Investment) / Cost of InvestmentExamples: https://www.investopedia.com/articles/basics/10/guide-to-calculating-roi.asp 

S

SASS is an extension of CSS that adds power and elegance to the basic language. It allows you to use variables, nested rules, mixins, inline imports, and more, all with a full CSS-compatible syntax. It helps keep large stylesheets well-organized, and get small stylesheets up and running quickly, particularly with the help of Compass style library., inline imports, and more, all with a full CSS-compatible syntax. It helps keep large stylesheets well-organized, and get small stylesheets up and running quickly, particularly with the help of Compass style library.

 

Service Monitoring Nagios/ Nagios Core, is a free and open source computer-software application that helps to monitors systems, networks and infrastructure. Nagios offers monitoring and alerting services for servers, switches, applications and services. It alerts users when things go wrong and alerts them a second time when the problem has been resolved. 

 

Shopify is a plugin that allows to integrate Shopify account with WordPress. 

T - Z

T

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U

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V

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W

WooCommerce is a free WordPress plugin that adds e-commerce functionality to your WordPress website so you can have an online store. 

X, Y, Z

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