Long-Term emotional relationship

STEP 1

Our Lighthouse Branding Analyses

Your Brand is defined by your customer's overall perception of your business. That is a important thing to know how you can touch your customers positive.

Your customers are like little childes. Them can every time figured out how authentic your Brand is. That is the most important reason to know what your Brand is and which feelings connect to your customers by touching your Brand. 

That is no magic, that is science. We need only 6 Points to analyses. 

  • Corporate design
  • Corporate behaviour
  • Corporate talk and communications
  • Corporate Name
  • Corporate market positioning
  • Corporate Awareness

Only this six point decide on your brand effect.
To Build a new successfully authentic brand for Your Business we use 3 different perspectives:
 

We check:

Firstly: Effect of your marketing from our perspective.  
Secondly: Effect of your marketing from your perspective.   
Thirdly: Effect of your marketing from customer perspective.  

STEP 2

Develop and shape Your authentic Brand

 Our marketing specialists work with you to define and achieve your general and Long-Time Brand characteristics.   

The main 4 keywords:
 

  • Strategy
  • Analysis
  • Development 
  • Leadership

are very important to develop your Brand. 

Your Brand diagram shows you the main steps of your Brand design development. 

Generally we take a 360° digital approach to marketing that starts with research and planning and continues with on-going optimizations and insights to maximize your ROI

We are focused on Content Marketing, Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Search Engine Optimization (SEO), Informational Website and for sure also a performance of the digital face of your Brand and the reliability